Today, we will focus on sales productivity. Therefore, we are going to talk about a tool which is almost unavoidable for salespeople: the CRM system. It is the place where companies “hoard” not only their existing customers and all the associated B2B data, but usually also those who are yet to become customers—aka. prospects and […]
Do you know what your customer is looking for? Or what topics move them and what problems they are currently facing? Wouldn’t it be nice if you knew? Intent Data
Have you ever heard of the term sales triggers? Do you know what it actually means? If not, this article will shed some light on it. Sales trigger events very
Creating a robust and detailed buyer persona for your B2B business is a critical activity you must undertake if you haven’t already. Selling in a B2B setting is tricky since